In-House Agency Copywriting
Series Development
Busy This Week - Original Late-Night TV Series
Supported the development, launch, and on-going copy needs of the new QVC+ and HSN+ show, Busy This Week, featuring actress Busy Philipps. Support included partnering cross-functionally with Legal, Marketing, and Production teams to provide accurate and legally-approved copy for use in press releases, social posts, and paid ads. Additionally, scripted and supervised promotional video materials.
Show Positioning:
Actress Busy Philipps, the lady with the gift of gab and an eye for a deal, is jumping back into the late-night talk show host seat with her new original series "Busy This Week" exclusively on QVC+ and HSN+.
Join Busy on the couch for an unscripted take on whatever the heck kept us busy this week. From celebrity guest interviews and laugh-out-loud moments to personal stories and her favorite curated shopping finds – Busy is giving everyone something to talk about. Don’t miss the late-night talk show where everything is on the table. And if there’s not enough room… well, she knows where to buy a bigger one. Streaming free, only on QVC+ and HSN+.
Marketing Tagline:
It’s been a Busy week. Let’s talk about it.
Teaser Trailer
Scripted teaser trailer for the upcoming release of Busy This Week. Coached actress and host Busy Philipps on brand voice and tone.
4.1 million impressions on YouTube.
Marketing Copy Placements
NASDAQ Ad Placement
QVC.com Homepage
IMDB Takeover (1)
IMDB Takeover (2)
Organic Social
Busy This Week - Holiday Branding Activation
Channel Brand Development
The Retail Therapy Channel - Curated Television Channel
Supported the development, launch, and on-going copy needs of the new QVC+ and HSN+ curated, linear TV channel, The Retail Therapy Channel. Support included partnering cross-functionally with Legal, Marketing, Programming, and DE&I teams to provide accurate and legally-approved copy for use in press releases, social posts, and paid ads.
Show Positioning:
Reimagine the joy of shopping with the Retail Therapy Channel: a 24/7 channel designed to turn your inspiration into reality. It’s the bright spot in your day. A chance to have fun as you watch and shop a vivid curation of exclusive original series, premieres, and can’t-miss content bursting with leading brands to take your lifestyle from ordinary to extraordinary. It’s time to chase your sunshine with real shopping for real life. Streaming only on QVC+ and HSN+.
Marketing Tagline:
Discover the joy of shopping
On-Channel Animations
Series Development
Dishin’ It - Cooking Talk Show
Supported the development, launch, and on-going copy needs of the new QVC+ and HSN+ series, Dishin’ It. Support included partnering cross-functionally with Legal, Marketing, Programming, and Production teams to provide accurate and legally-approved copy for use in press releases, social posts, and paid ads.
Show Positioning:
Pull up a chair and get ready to dig into the tastiest talk show because these foodies are Dishin’ It out! Pull up to the most popular potluck in town where our hungry hosts are bringing you the beginner-friendly recipes they’ve been craving—as well as the how-tos, brands, and products you need to serve them up yourself! It’s a full-course meal featuring food, fun, and friends. Watch and shop, only on the free QVC+ and HSN+ streaming service.
Marketing Tagline:
Serving up recipes & conversation
Episode Titles
In-Episode Animations
Series & Channel Titles
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Star Wars Everyday
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David's Recipe Corner
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The Weekly Rewind
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A Merry Graceland Christmas
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Tutorial Tuesday
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Seasoned
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The Outdoor Escape Channel
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The Edit - Curated Retail Therapy
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Alberti's Tea for Two
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30 Years of Captain Midnight
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Checking It Twice with Santa
